February 1, 2023 Social media is an incredibly powerful marketing tool. Even with a small marketing budget, you can succeed through honest commitment and effort.
By using social media wisely, you can craft the image of your bakery and invite existing and potential customers to engage with your business. A dedicated group of followers sharing their experiences and impressions of your baked goods can be a powerful marketing engine. In addition, the bakery community is huge on the different platforms, and we want to help you reach these opportunities.
So don’t underestimate the power of social media – start using it to your advantage today! Below you will find some valuable tips to help you get started.
First, choose the right social media platform for your business.
It takes a lot of time to run a social media account, so don’t spread yourself too thin. Focus on doing one platform really well instead of being mediocre on several. Some popular platforms for bakeries include Facebook, Instagram, TikTok, and Pinterest.
Before choosing a social media platform for your business, it’s important to consider where your ideal customers are located. What age are they? Where do they live? What media do they use? What problems might they have, and how can you be the solution? Use your existing customers and do a little research to find out. It’s worth it!
Although Facebook may have an older demographic, it’s still a great platform to be on. With billions of users, it offers a massive potential audience for your business. So don’t write off Facebook just because it has an older user base. Instead, focus on creating engaging content and utilizing Facebook’s many features to reach and connect with your target audience.
If you’re looking to reach a younger audience, Instagram, and especially Instagram Reels is a great option. With 71% of users on the platform being under 35 years old, moving content is the most popular type of content on the platform. Instagram’s algorithm is designed to prioritize this type of content, making Reels a great way to promote your products.
To make the most of Reels, be creative and draw inspiration from others. For example, the baking community on Instagram is huge, so there’s plenty of inspiration to be found there. Don’t be afraid to try new things and experiment to see what resonates with your audience.
TikTok
If you’re looking to reach an even younger audience, TikTok is the place to be. With a massive user base that is growing quickly, it’s the most downloaded app in the world. TikTok is all about sharing easy, everyday, and short videos, making it the perfect platform for reaching Generation Z. Start creating and sharing engaging content today and see the results for yourself.
Choose content that engages.
Once you’ve chosen a platform, plan to post often and frequently. Updating a few times a week will be to your advantage. Social media could be your best investment for increased sales. Here you can reach new audiences, inspire and encourage action (like buying from you) and maybe even build a better relationship with the customer than you would have done just by meeting in the bakery.
With that being the case, your content should always be genuine and a true reflection of your business. Avoid overly polished or creative stories that are far from the truth, as they can hurt your brand in the long run.
If you want to create stunning, picture-perfect bakes we’re here to help! From ingredients to recipe ideas, we have everything you need to make your bakes look and taste amazing. So don’t hesitate to get in touch and let us help you take your baking to the next level.
Inspiring ideas for good content
Be creative and go your own way and create something that is unique to your business. Remember there are no ready-made concepts that work for everyone. Try your way around and if it doesn’t work, try something different until you find your magic setup.
In a sea of social media posts from millions of users, it is essential to make your content stand out and engage. Different social media platforms have different audiences and require content formats. It is important to consider the platform you are posting on and create content that is appropriate for that platform. It’s also important to create relevant content for your audience by addressing their needs or interests. With high-quality content, you’ll more likely engage your audience (and encourage them to share your content with others).
Here are some general tips on themes to create high-quality, engaging and effective content:
Solve a problem
Focus on creating content that addresses a common problem that your audience is facing. With that, you can easily show your expertise and knowledge within your proficiency like baking tips, recipes etc (and when you share your expertise, don’t forget to use lists and bullet points! These types of formats can make your content more scannable and easier to digest).
Storytelling
People are naturally drawn to stories. Start considering incorporating storytelling elements in the content, and your audience will automatically stop to see what you’ve shared.
Be timely
Create content that is relevant to current events or trends. This helps to make your content feel fresh and relevant to your audience. For example, Instagram’s reels feature is very trendy right now. Instead of sharing a picture of your baked goods, showcase it in a creative and visually appealing way with reels. This can help to differentiate your business from competitors and make it more memorable to your audience.
Let us also share some idées on actual content you should consider when creating content for your social business account:
Showing behind-the-scenes footage
Give your followers a glimpse into the baking process. This could be photos or videos of your team in action, ingredients being mixed, or finished products coming out of the oven.
Share mouthwatering photos of your baked goods
High-quality, visually appealing photos are crucial for a bakery on Instagram. Show off your delicious pastries, bread, and other baked goods in a way that makes users crave them.
Share recipes and baking tips
Consider sharing recipes or tips for home bakers.
Featuring customer pictures and videos related to your business/products
Encourage your customers to share photos of themselves enjoying your products, and re-share those photos on your own account. This helps to build a sense of community around your bakery.
Collaborating with influencers
By carefully selecting the right influencers and collaborating with them on high-quality content, businesses can effectively reach new audiences and increase brand awareness.
Offering limited offers or competitions
Offering exclusive deals or competitions can help to build loyalty among your customers, as they feel like they are getting something special.
Earn customer insights
In addition to engaging your customers, social media can also help you listen to their preferences and identify new sales opportunities and exciting collaborations. Use social media to test new messaging and see how it resonates with your audience. You can also ask and discuss what your customers think. By paying attention to customer feedback, you can adapt your products and services to better meet their needs.
Getting feedback from your audience doesn’t have to be difficult. By using the platform’s various types of engagement tools such as polls, quiz boxes, etc. you can easily get an insight into what they think, while also engaging them with your content (which should be one of your social media goals!)
Overall, collecting data and following up on your social media marketing activities is essential for understanding your audience, tracking your performance, optimizing your campaigns, and making informed decisions about your strategy.
Many ways to connect with you
Staying connected with your customers is more important than ever in today’s competitive landscape. With many of your competitors offering easy ways for customers to connect via social media, your customers may expect the same from you. Allowing customers to choose how they stay in touch with your company is quickly becoming a necessity, not just a nice-to-have feature. For example, a customer may prefer to send a message via Messenger instead of calling or waiting for you to reply to an email.
To meet the increasing expectations of your customers, it’s important to be available on social media. By doing so, you can ensure that you don’t miss out on potential sales. However, simply creating an account isn’t enough – you need to be actively present and engaging with your audience to truly benefit from your social media presence.
Maximize your social media strategy with advertising
Social media advertising can help you to reach a larger and more targeted audience. By using the targeting options provided by social media platforms, you can ensure that your ads are seen by the people most likely to be interested in your products or services.
By doing this, you can drive more conversions and let new people within your target group find you and increase the chances of people taking the desired action, such as visiting your café. It is also valuable for testing and optimising your content. By running various ads with different targeting, messaging, and creativity, you can test different approaches and see what works best for your business.
Overall, social media advertising can be a powerful tool for increasing brand awareness, driving conversions, measuring results, and optimizing your campaigns. Once you’re a little more warmed up, try including it in your social media strategy and see if you can reach a larger and more targeted audience. It can really help you achieve your business goals more effectively.
We keep your bakes looking picture-perfect
Once you’ve set your social media strategy, it’s time to start creating content for real. Of course, we have some tips that will be the icing on the cake for you.
Lighting
Good lighting is essential for creating visually appealing photos and videos, so make sure the lighting is consistent and flattering.
Focus
Make sure the subject of your photo or video is in focus. This is especially important if you are showcasing specific bakeries.
Angle
Experiment with different angles to add visual interest to your photos and videos. For example, try shooting from above or at a low angle for a different perspective.
Background
The background of your photos and videos can be just as important as the subject. Choose a clean and visually appealing background that complements the subject of your photo or video.
Branding
Remember your graphic tone of voice. Use your bakery’s branding in your photos and videos by including your logo, colour scheme, and font. This will help to create a cohesive look for your social media content and your audience will recognize it’s you when the content shows up for them.
By following these tips together with your strategic plan for your company’s social channels, you will for sure create a cohesive and engaging social media presence for your bakery.
Psst… The importance of how your pastries actually look is also paramount. And that’s where we come in! Our wide range of ingredients will help you make high-quality batches that are sure to impress. And if you have any questions about specific products or applications, we are always here to help.
Best of luck from us! We can’t wait to see what amazing creations you come up with. Don’t forget to tag #bakelssweden so that we can share your posts with our community. Get started today and elevate your social media game!
If you need help with even more tips and tricks regarding content marketing and social media, don’t hesitate to reach out to us! We’re more than happy to help.
